Business Law Blog

Everything You Need to Know Before Filing Your Trademark

Posted by Amanda Butler Schley | Jun 17, 2025 | 0 Comments

As an entrepreneur, you've worked hard to build your business name, logo, and reputation. Naturally, you want to protect it. That's where trademark registration comes in — securing your brand so no one else can legally profit from your hard work.

But let's be honest: the trademark process can feel overwhelming. There are confusing legal terms, government forms, and a lot of conflicting information online.

At Business Law Group, we believe in empowering business owners to confidently protect their brands — without all the legal jargon and uncertainty. That's why we created a free, easy-to-follow booklet that walks you through the trademark process step-by-step.

👉 Trademark Process Guide


What You'll Learn Inside the Guide

This booklet was designed specifically for business owners — whether you're just getting started or you've been in business for years. Inside, you'll learn:

  • ✅ How to choose a strong, protectable trademark

  • ✅ Why descriptive trademarks are harder to register — and how to avoid them

  • ✅ What the USPTO actually does when reviewing your application

  • ✅ What the Supplemental Register is, and when it may apply to your mark

  • ✅ How to avoid trademark scams that target business owners after filing

  • ✅ The truth about low-cost trademark mills (and why they often cost more in the long run)

  • ✅ The simple timeline of what to expect, from start to finish


Why Trademark Protection Matters

Your trademark isn't just a nice-to-have — it's a core asset of your business. Once registered, it gives you:

  • Exclusive nationwide rights to your brand

  • Legal tools to stop copycats and infringers

  • The foundation for licensing, franchising, or selling your business down the road

  • Protection for your online presence (including Amazon, Etsy, and social media platforms)


Avoiding Common (and Costly) Mistakes

Far too many business owners wait until it's too late to protect their trademark — or worse, they unknowingly hire discount trademark mills that submit sloppy or incomplete applications.

This often leads to USPTO refusals, wasted filing fees, expensive legal corrections, or even the loss of valuable trademark rights.

In our free guide, you'll learn exactly how to avoid these traps and secure your brand correctly from the beginning.


Get Started Today — The Right Way

The trademark process doesn't have to be complicated — when you have the right guidance.

✅ If you're thinking about protecting your brand…
✅ If you want to avoid trademark mistakes…
✅ Or if you just want to better understand the process before you file…

👉 Click here to download your free Trademark Guide.

We're here to help you protect your business, your brand, and your future.

About the Author

Amanda Butler Schley

Ranked as a Top Rated Business and Commercial Attorney, I have more than a decade of experience representing boutique hotels, family-owned businesses, privately owned restaurants, breweries, artists, executives and entrepreneurs.

Comments

There are no comments for this post. Be the first and Add your Comment below.

Leave a Comment

Who We Are

Business Law Group is a boutique business services law firm in New Orleans, Louisiana. Our focus is on understanding the legal pitfalls of your business and industry, as well as the secrets to maximizing your legal leverage at every opportunity and in every negotiation. We work selectively with clients that aren't ready for the overhead expense of an in-house general counsel, but understand the advantages of having a trusted legal advisor on their team. Amanda Butler has been ranked as a Louisiana SuperLawyer, New Orleans Top Lawyer, Best Lawyers, and in Leaders of Law.

Awards