Flat-fee trademark registration with strategic clearance review and attorney-drafted USPTO filing to reduce avoidable Office Actions.

Trusted by brands including Southerns, Ruby Slipper, and Dong Phuong Bakery.

WHY ATTORNEY OVERSIGHT MATTERS

Why Most Trademark Filings Run Into Trouble

Online services focus on getting something submitted — not on whether it will survive examination. Common issues we see:

• Improperly drafted goods and services descriptions

• Incorrect classifications

• Filing under the wrong entity/person

• Avoidable likelihood-of-confusion refusals

• Costly Office Actions and refilings

• descriptive mark filings

When trademarks are filed strategically from the start, many of these problems can be reduced.

What We Do Differently

• Evaluate likelihood-of-confusion risk before filing

• Draft goods and services descriptions strategically

• Confirm proper ownership structure

• File within 2–5 business days

• Handle USPTO correspondence

Our Filing Commitment

If your application is refused due to avoidable filing errors, we handle the refiling at no additional legal fee.

Simple 3 Step Process: How It Works

1. Schedule a Free Trademark Strategy Call

One of our attorneys reviews your business name or logo, discusses potential risks, and answers your questions. You'll receive clear guidance on the best filing strategy for your brand.

2. Clearance & Filing

If you decide to move forward, we conduct the appropriate clearance search, draft your application strategically, and file with the USPTO.

3. Ongoing Support

We monitor your application, handle included Office Actions based on your package, and guide you through each stage of the process.

Choose the Level of Protection That Fits Your Brand

USPTO Filing Fees (Not Included)

The United States Patent and Trademark Office charges a government filing fee of $350 per class for a standard electronic trademark application.

Additional government fees may apply in limited circumstances, such as:
• $200 surcharge for free-form goods/services descriptions
• Additional fees for descriptions exceeding character limits
• $150 per class for a Statement of Use in intent-to-use filings

If your application is prepared using the USPTO's ID Manual, most clients pay only the $350 base fee per class.

Our Filing Commitment

If your application is refused due to avoidable filing errors, we handle the refiling at no additional legal fee.

Frequently asked questions:

1) Why use BLG over Rocket Lawyer or Legal Zoom?

Services like Rocket Lawyer and LegalZoom focus on filing convenience, not trademark strategy.

They typically provide form-filling assistance with limited legal analysis, which often leads to:

• Higher rates of USPTO Office Actions

• Additional fees for responses, amendments, or refiling

• Trademarks that provide weak or incomplete protection

At Business Law Group, trademark filings are handled by an experienced attorney who:

• Evaluates trademark risk before filing

• Drafts goods and services strategically

• Aligns the trademark with your business structure and future plans

• Aims to reduce refusals, delays, and long-term legal costs

While online filing services may appear cheaper upfront, they frequently cost more over the life of the trademark. Our goal is not just to file your trademark - it's to make sure it actually protects your business.

2) How long does the trademark process take?
Most applications take 8–12 months to reach registration, depending on USPTO backlog and whether any Office Actions occur.

3) Why is monitoring important? Can I trademark my business name or logo?
Yes—names, logos, slogans, and even product packaging can be trademarked as long as they meet USPTO requirements and are not confusingly similar to existing marks.

4) Do I need an attorney to file a trademark?
Technically no, but a trademark attorney drastically increases your chances of approval and helps avoid costly USPTO refusals or re-filings. Using a service like LegalZoom or Rocket Lawyer might seem inexpensive at first glance, but there can be hidden undisclosed costs along the way that drastically increase that "too good to be true price" these types of filing services provide.

5 ) How much does a trademark cost?
We offer transparent flat-fee pricing for the legal work, plus government filing fees. Clients know the full cost upfront with no surprises.

6) What is an Office Action?

An Office Action is a formal letter from the United States Patent and Trademark Office (USPTO) identifying legal or procedural issues with a trademark application.

Office Actions commonly raise concerns about:

• Likelihood of confusion with an existing trademark

• Improperly drafted goods or services

• Incorrect classifications

• Problems with specimens showing trademark use

• descriptive marks

Office Actions must be responded to by a strict deadline. If the issues are not resolved properly or on time, the application will be abandoned and the filing fees are not refunded.

Having an attorney involved from the beginning significantly reduces the risk of receiving an avoidable Office Action.

7) What is included in your trademark service?

Our flat-fee package typically includes a comprehensive trademark search, attorney analysis, filing your USPTO application, monitoring your application through the process, and handling routine USPTO communications.